In todays world most countries have spread internet access to its people with affordable prices and fast installation. Having internet access in almost every house in the world means that online information is a mouse click away. The advancement of search engines like Google, Yahoo, Bing, and others allows internet users to find accurate information in a very fast and convenient way.
Web Marketing allows your company to reach global customers that are searching for you through search engines. Being present and with high ranking in search engines means that you will get many interested customers to buy your products or read about it increasing sales and company reputation. The amount of customers that you will receive depends on your rank in search engines for targeted keywords. The more ranking keywords and key phrases the more posible customers you will get.
Traditional Advertising is now not old but Obsolete : Advertising through Newspapers, handouts, advertising agents, and sales men are now considered very old ways of advertising and promotion. Wasting time, money, and effort on the traditional ways of advertising is now solved through web marketing. You dont have to pay 1000 employees to distribute handouts for your products. People consider sales representatives annoying especially when they ring the door bell during private times. Newspapers are now converting into digital online copies, its considered very bothering for most people to carry a hard copy of a news paper on their way from or to work. Why bother advertising traditionally when you can advertise to the entire world through web marketing ?
Importance of Web Marketing for a Company : A company without web marketing is like a night club in the middle of a desert. NO one will go to a night club in the middle of a desert that has no roads leading to it, no restaurants around it, not car parking places, not even a landing zone if a rich fella want to land with a helicopter. A successful Company with Effective Web Marketing is like a night club in the middle of New York City. You can go there anytime to dance, find new friends, parking places are available, restaurants are across the street, hotels are near by, and all thats left is for you to have a good time.
A company that has a website with effective web marketing will surely flourish. Having your website ranked in search engines for effective targeted keyword phrases will lead your customers to your website generating website targeted traffic with very high conversion rates. Ranking in search engines is the most effective way of attracting new customers to your website. Web Marketing also includes improving your website online presence through effective link building to relevant websites through Directory Submission, Article Submissions, Social Bookmarking, Blog Commenting, and Press Releases. Your company online presence is your door to a global market place filled with interested customers.
Web Marketing Advantages : There are many web marketing advantages that can be summed in the following list :
- Global Market Exposure :Your company will be exposed to millions of possible customers all around the world through internet marketing.
- Targeted Customer Attraction :Targeting interested customers through targeted keyword phrases and related websites linking.
- Improved Company Reputation :Improve website reputation and company reputation through web promotion services.
- Detailed Product Presentation :Products presentation can be done through writing, video, audio, or even online simulation for better customer understanding of your company products specifications.
- Easy Product Support :Customers can be assisted online for product support purposes through online chatting, product manuals, and trouble shooting Question Answer techniques.
- Rich Customer Interaction :Customers can interact with the company through a website with emails, comments, notes, blogs, and support forums.
- Cost Effective Advertising :When compared to traditional advertising techniques, the cost vs return for web marketing will beat any other traditional way of marketing. Web Marketing offers fast, effective, and affordable advertising for your business.