Your search for a tool that can give you an in-depth look at the performance of your website and/or application ends here. With Google Analytics or GA, it is now possible to provide you with the best comprehensive view of your website’s and app’s performance.
Google Analytics combines with the advertising and marketing platforms and products of Google, namely Data Studio, Google Ads, and Search Console. This feature of GA makes it all the more popular amongst those who use multiple Google tools.
Google Analytics offers a lot of data and insights, and most essentially, if you have the ability and time to analyze and on this data, this tool is made for you. Google Analytics has both free and paid versions, the latter one called Analytics 360. The free version of GA is most suitable for small and medium businesses because it provides all the necessary features that they would require.
Analytics 360, designed for enterprise businesses, starts at $150,000 a year, if billed annually, and offers attribution modeling and advanced funnel reporting, more dimensions, metrics, views per property, roll-up reporting, and unsampled and unlimited data. Additionally, you would also receive dedicated support, including a personal account manager.
I hope the above information on GA has excited you to unravel more about it. So, let us move ahead and learn how the tool is set up and used.
How Google Analytics Is Set-Up?
Like you do with any other website or app you use for the first time, you must set up a Google account to use GA. It is necessary to have a registered and working Google Account email address and a password.
Once your Google account is registered, you need to register for the Google Analytics tool, which we’ll be learning about in the sub-topics below. But, do not forget that you can only use Google Analytics only if you have valid Google Accounts.
Hierarchy Of Google Analytics
Organization is the first and highest level in the hierarchy of GA. Your company is represented under organization. A single organization can include several GA accounts.
Creating at least one Account (but sometimes multiple) is compulsory to use Google Analytics. Here, an account does not refer to a user account because every GA user can use GA by logging in using their personal registered Google email address.
You can either assign one property to each account or multiple properties to one account. Each account has a threshold limit of holding up to 50 properties. In addition, you can give user permissions for the whole GA accounts., i.e., a view in a property or a property in an account.
For GA, a property means your website or application. And up to 25 views are supported by each property.
The minimum requirement of views per property is two. One view must be with zero configuration, i.e., the raw version of the view. The second view must be with filters set up to eliminate any traffic from your company, spam traffic, and bots. Here, by filter, we mean a filter for your IP address. It is after you have applied the configured settings and filters that a view can capture the information. Be careful with the view because once they are deleted, they are gone forever. So, you should keep an unfiltered view of your data too.
How Is Google Analytics Used?
1.) Sign-up with a Google Analytics Account:
Start by creating a Google Analytics account or sign in to your existing account using your Google’s email address.
2.) Enter the industry, name, and URL of the site you want to track:
Now, select the account to which you want to add the property. At this step, you create and name your property, add your industry, reporting time zone, and your website’s URL.
3.) Attach a view to your property:
Choose and click open the account and property where you wish to add a view. For this, using the menu, you can create a view, name it, select its type, i.e., app or web view, and provide answers to a few more questions. In Google Accounts, you can only add up to 25 views to a property.
4.) You should directly add your tracking code after the head tag of your website:
After you’ve created a property, you will receive access to a unique tracking ID along with a global site tag, which is a code that you require to add to each website that you want to measure.
Right after the opening “head” tag of each website page, you wish to measure, paste the global site tag assigned to you. Then, a window will appear, asking you to select your website type (dynamic, Google Tag Manager, static, web hosting, etc.), which will help you accurately set up data collection.
5.) Verify the code is working or not by visiting your Google Analytics portal:
The last step constitutes verifying your code to see whether it’s working or not. On your phone or in a different tab, when you click around your website, you can easily verify the working of your code with the help of the real-time reports section. At this time, the reports will show at least one visitor, which is you.
What Are Google Analytics Metrics and Dimensions?
Google Analytics Dimensions are categorical variables, i.e., categorization, such as colors, places, and names. In contrast, Google Analytics metrics are quantitative variables, i.e., dealing with numbers, like temperature, population, and age. The five most common examples of dimensions are landing page, browser, location, customer type, and device. And, five most common examples of metrics are pageviews, sessions, bounce rate, conversions, and session duration. A Google Analytics report shows your dimensions in rows and metrics in columns.
The Final Thoughts
There is no doubt that Google Analytics is the best tool to measure the performance of your website and/or app. However, the data you will get from GA is very confidential and must be kept within reach of a few people. Data For A Search Network Campaign Show Conversions But No View-through Conversions when using GA. So, if you are not using Google Analytics, well, you are missing a lot.
Kacee Christian is a freelance content writer and enthusiastic blogger. She is the co-founder of Dream And Travel. She contributes to many authority blogs such as Tour And Travel, Real Wealth Business, Online News Buzz, Mashum Mollah, Blog Stellar.
How many times have you picked up a thing, gave some efforts, and then sighed that thing down to oblivion? Like, taking up a six-pack challenge, finishing a novel in a month, or learning to do slacklining. But then, how many times has that triumph gained? Not that we deny putting any effort, for we do, but that we many-times ignore the very basics. Like we might be sweating for hours in the gym, but the diet? Or we might be writing blogs after blogs, but the basics of SEO? Hiring the Best Link Building Company is good, but there are few things alongside that one should take care of. Even the tiniest of vital details spill their influence onto rankings. There is a reason that 91% of all the billion websites out there get zero organic traffic. Thus speaks Shakespeare, “Something is rotten in the state of Internet.”
The common SEO mistakes that everybody is making!
We do not doubt your intentions, but there are things that you unintentionally do. When it comes to SEO and SERP, Google (being the prime among all for now) now focuses on dealing with the user search intent. Gone are the days when people used to target keywords and keywords alone. A lot of ranking factors work in the backend to serve the curious minds the right content. We’ll be speaking of these factors in relation to the common SEO mistakes that people make.
Quality! We want quality!
If the blog is about “How to stop being a nut?” then you must be telling people that instead of being a nut around. Google is working on NLP (Natural Language Processing) works on semantics, which is to find the meaning behind a query and the content. It focuses on different parts of syntax and tries to work out over the context around the query. It helps the Search Engine to help meet the query with the right content. If your content is repeating phrases after phrases, keywords after keywords, and not providing anything valuable, then be ready to see that ranking staying brutally dormant.
Another way the quality of content helps is through the EAT principle. The Google’s EAT principle, simply put, is “Expertise, Authoritativeness, and Trustworthiness”. This has something to do with link-building. Google will not prefer a website if: its content does show expertise; it links to quality websites that tacitly tells that the main website is an authority in the field; people are starting to trust your expertise. It is simpler than the recipe of a lemonade, that no high-quality website will put an outbound link to a bad quality blog. A good quality content comes prime when it comes to ranking. Hire that best Link Building Company if you are unknown to the technicalities involved.
Don’t be a user-repellent machine.
Would you recommend a doctor to someone from whose clinic people run back seconds after entering? Neither would we. Google calls this phenomenon ‘Bounce Rate’. If people are visiting your website and then exiting back to Google in seconds, Google takes this as a sign of inferiority. A higher bounce-rate means a lower ranking. There are ways of making people stick to your webpage. One of those is to provide engaging content. An engaging content feels like an interesting person talking to someone naturally. Write naturally and try to make your article feel less like some robot speaking and more like some person speaking. Bounce Rate is one of those major SEO ranking factors.
Don’t be a symbolism of Copy-Paste.
The data is that there are around 2 billion websites present over the internet. This means a lot of data: a lot of redundant data. Estimate is that the data over the internet reached around 18 zettabytes in 2018. Prediction is that it’d reach 175 by the year 2025. Now the world before the internet had never produced even a fraction of this amount. Does this mean that we have conjured new data from our creativity? No. People are copying and pasting the content from other websites. Although you surely would use the old data to create new data, make sure you sort of refer to it and not paste it completely. Plagiarism is no more a thing challenging Google. Its supercomputer now are apt enough to detect plagiarism and down-vote the website. Make sure you are adding new value to the world. Refer to the thoughts already there, but also try to speak what you think of it. We do not want to hear the story time by time without any addition or change.
That Alt-text and Meta Description is there for a reason.
Alright, you have written a blog beautiful enough to get some Pulitzer, but then you forgot to tell it to the literary community. Alternative Text is something that Google shows to people when something fails to load. Add these texts to your images and other media. Another benefit of adding alt-text to images comes vital when people do a Google Image search. A lot many people search through google images, and this is where alternative texts come best. Link Building Company will never leave these little but vital things.
Not referring people to other areas of your website.
A lot of people ignore internal link-building. It is like bringing a possible tenant to your home, showing him the facade, and then letting him go. Use RELEVANT internal links to refer people within your website. It does not only lead to a better retention rate, but suggests to Google that your website is interesting.
Don’t ignore mobiles because they are small.
Mobiles have now come under the reach of common people. Not only are they handy, they are fast. Mobile searches account for over 50% of total search queries. Companies are investing big to make their website mobile friendly. Nobody walks with a laptop in hand but a mobile. Don’t ignore the user experience because mobile-friendliness is a major ranking factor now. If you do not know how to do it, hire the best Link Building Company or SEO agency to help you out.
Know more about how an SEO agency can make your revenue turn manifold.
The internet changed all that; the virtual revolution is well underway changing the way we purchase, research, bank and much more. Search engine optimization has one objective, to display your business webpage on the first page of google search results. When a potential consumer searches the for a product or services that your company offers your company website will be displayed on the first page of the search results. Statistics show that over half of search engine users never go past the first page. Meaning that the closer you are to the top of the first page, the better your odds of converting users into paying customers.
So how do you turn someone who is just browsing into a paying customer? There are a few SEO basics that you can take into account to make the process as effective as possible. This is no SEO secret, layout and the ease of navigation will surely add to your conversion rate. Informative and detailed content about what your business offers combined with attractive design is essential for high conversion rates.
Another benefit of SEO is local optimization. Think of this as your modern day digital phone book. People use search engines to find local surrounding businesses that can fulfill their needs. If your business website is not optimized for local searches you could be losing out on consumers that are looking for your products and services.
Local searches are being utilized by mobile phone users at growing rate. It is essential that your company website take this into consideration. With the sense of instant gratification that the internet has freely provided, fast loading, well designed webpages are becoming standard issue if you want to expand your reach of potential clients.
Search Engine Optimization is a must for small businesses with a limited budget for promoting and attracting new customers. Some benefits maybe that websites don’t stay open 9-5 but are open twenty four hours of the day. Another may include that SEO is an investment rather than an expense. Over a period of time a properly constructed website can yield more consistent and recurring source of monthly revenue will offset the initial cost of development and optimization implementation.
For more information on how Search engine optimization can increase your online revenue contact SEO Los Angeles services.
Well before we get into what reputation management actually entails, let’s justify its importance. Have you ever “Googled” yourself? One standard method for finding information about people, products, services or about a company is not that difficult. Most people have discovered that it is as easy as
- Going to google
- Typing a person, product, service or company into the search field
- Clicking the search button
- Your Done
- The result of these types of searches is the foundation of reputation management. Although to most it might go un-noticed, your small business identity is being established through online content. What is written and / or posted by others in websites, news, press releases, blogs, social media the list goes on and on, in a nutshell virtually defines your business, literally.
- Reputation management is the process of identifying and managing your online content, or content that is directly related to your business. The basic areas that reputation management refers to are as follows:
- 1. Finding out what people are saying about your business.
2. Creating a persona, brand image or a perception that accurately displays your business.
3. Defending that image.
- Unfortunately with with the freedom of expression so easily shared online and the increase of so many consumer complaint websites it might be harder to keep a clean cut reputation online. Take in to consideration that most satisfied customers will not write reviews if not actively doing so already. But some consumers will go out of their way to share their disappointments in a product or services. Even if your consumer satisfaction is 99%, that one percent unsatisfactory rate if they were to go out of their way to let it be known, could potentially hurt your online image and thus revenue.
· Managing the Process
- Assessing your identity, building your personal brand an managing your online reputation can be very time consuming especially if you are new to search engine optimization. Some of the components include:
- ·Constant Search Engine Research
- Website Development
- Search Engine Optimization
- Participating in social networks
- Posting articles
- Issuing press releases
As a small business owner, you may not have the time or the resources to take on a challenge of Reputation Management head on. As a business owner it is more feasible and often more effective for a small business owner to manage their online identity but with guidance to ensure that the time invested is well spent with a viable outcome. It is always best to hire someone with some online personal relation experience.
For more information contact a SEO Los Angeles Services Reputation Management Consultant.
With the internet being a medium that a user can so easily voice their opinions, social media has been the device most commonly used. People are more likely to purchase a product or inquire about a service if it has good ranking with their peers. Social media if done correctly can be more work in terms of promoting a business or product than traditional website optimization. Although, there can easily be better outcomes, it is best to have both. A website and a facebook business page, it can easily help you funnel what customers are saying about you.
Typically there are five rules that are most commonly followed in order to plan a campaign and to check off mild stones to best assure that your hard work is not in vain.
- Increase your link-ablitly
- Make tagging and Bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup (Wikipedias definition: Web page or applciation that uses and combines data, presentation or functionality from two or more sources to create a new service.
Participation is essential in have your online voice echo louder and farther. If you only talk about what concerns you like any real conversation it will lack depth in what your actual saying. By conversing with the online community you are creating awareness and prolonging your buzz. Your objective is to convert your message into a snowball effect. Participation will help your message spread further and faster.
One overlooked element in social media optimization is content. Like fruit at your grocery store fresh content is always best. There are certain types of content that just naturally spread socially. It does not really matter what industry you are in and what boring products you sell, there is always content that can spice it up. Whether your method is creating widgets making people laugh, or writing on a plain old white paper and effort your results can be done.
One of the most important elements that I cannot stress enough, simple but often overlooked. Be real, the online community does not pertain kindly to fakes. When writing content make sure that you don’t forget who your target audience is. If you can get a laugh from the end user your advertisement you better your chances of a sale.
In todays world most countries have spread internet access to its people with affordable prices and fast installation. Having internet access in almost every house in the world means that online information is a mouse click away. The advancement of search engines like Google, Yahoo, Bing, and others allows internet users to find accurate information in a very fast and convenient way.
Web Marketing allows your company to reach global customers that are searching for you through search engines. Being present and with high ranking in search engines means that you will get many interested customers to buy your products or read about it increasing sales and company reputation. The amount of customers that you will receive depends on your rank in search engines for targeted keywords. The more ranking keywords and key phrases the more posible customers you will get.
Traditional Advertising is now not old but Obsolete : Advertising through Newspapers, handouts, advertising agents, and sales men are now considered very old ways of advertising and promotion. Wasting time, money, and effort on the traditional ways of advertising is now solved through web marketing. You dont have to pay 1000 employees to distribute handouts for your products. People consider sales representatives annoying especially when they ring the door bell during private times. Newspapers are now converting into digital online copies, its considered very bothering for most people to carry a hard copy of a news paper on their way from or to work. Why bother advertising traditionally when you can advertise to the entire world through web marketing ?
Importance of Web Marketing for a Company : A company without web marketing is like a night club in the middle of a desert. NO one will go to a night club in the middle of a desert that has no roads leading to it, no restaurants around it, not car parking places, not even a landing zone if a rich fella want to land with a helicopter. A successful Company with Effective Web Marketing is like a night club in the middle of New York City. You can go there anytime to dance, find new friends, parking places are available, restaurants are across the street, hotels are near by, and all thats left is for you to have a good time.
A company that has a website with effective web marketing will surely flourish. Having your website ranked in search engines for effective targeted keyword phrases will lead your customers to your website generating website targeted traffic with very high conversion rates. Ranking in search engines is the most effective way of attracting new customers to your website. Web Marketing also includes improving your website online presence through effective link building to relevant websites through Directory Submission, Article Submissions, Social Bookmarking, Blog Commenting, and Press Releases. Your company online presence is your door to a global market place filled with interested customers.
Web Marketing Advantages : There are many web marketing advantages that can be summed in the following list :
- Global Market Exposure :Your company will be exposed to millions of possible customers all around the world through internet marketing.
- Targeted Customer Attraction :Targeting interested customers through targeted keyword phrases and related websites linking.
- Improved Company Reputation :Improve website reputation and company reputation through web promotion services.
- Detailed Product Presentation :Products presentation can be done through writing, video, audio, or even online simulation for better customer understanding of your company products specifications.
- Easy Product Support :Customers can be assisted online for product support purposes through online chatting, product manuals, and trouble shooting Question Answer techniques.
- Rich Customer Interaction :Customers can interact with the company through a website with emails, comments, notes, blogs, and support forums.
- Cost Effective Advertising :When compared to traditional advertising techniques, the cost vs return for web marketing will beat any other traditional way of marketing. Web Marketing offers fast, effective, and affordable advertising for your business.