Your search for a tool that can give you an in-depth look at the performance of your website and/or application ends here. With Google Analytics or GA, it is now possible to provide you with the best comprehensive view of your website’s and app’s performance.
Google Analytics combines with the advertising and marketing platforms and products of Google, namely Data Studio, Google Ads, and Search Console. This feature of GA makes it all the more popular amongst those who use multiple Google tools.
Google Analytics offers a lot of data and insights, and most essentially, if you have the ability and time to analyze and on this data, this tool is made for you. Google Analytics has both free and paid versions, the latter one called Analytics 360. The free version of GA is most suitable for small and medium businesses because it provides all the necessary features that they would require.
Analytics 360, designed for enterprise businesses, starts at $150,000 a year, if billed annually, and offers attribution modeling and advanced funnel reporting, more dimensions, metrics, views per property, roll-up reporting, and unsampled and unlimited data. Additionally, you would also receive dedicated support, including a personal account manager.
I hope the above information on GA has excited you to unravel more about it. So, let us move ahead and learn how the tool is set up and used.
How Google Analytics Is Set-Up?
Like you do with any other website or app you use for the first time, you must set up a Google account to use GA. It is necessary to have a registered and working Google Account email address and a password.
Once your Google account is registered, you need to register for the Google Analytics tool, which we’ll be learning about in the sub-topics below. But, do not forget that you can only use Google Analytics only if you have valid Google Accounts.
Hierarchy Of Google Analytics
Organization is the first and highest level in the hierarchy of GA. Your company is represented under organization. A single organization can include several GA accounts.
Creating at least one Account (but sometimes multiple) is compulsory to use Google Analytics. Here, an account does not refer to a user account because every GA user can use GA by logging in using their personal registered Google email address.
You can either assign one property to each account or multiple properties to one account. Each account has a threshold limit of holding up to 50 properties. In addition, you can give user permissions for the whole GA accounts., i.e., a view in a property or a property in an account.
For GA, a property means your website or application. And up to 25 views are supported by each property.
The minimum requirement of views per property is two. One view must be with zero configuration, i.e., the raw version of the view. The second view must be with filters set up to eliminate any traffic from your company, spam traffic, and bots. Here, by filter, we mean a filter for your IP address. It is after you have applied the configured settings and filters that a view can capture the information. Be careful with the view because once they are deleted, they are gone forever. So, you should keep an unfiltered view of your data too.
How Is Google Analytics Used?
1.) Sign-up with a Google Analytics Account:
Start by creating a Google Analytics account or sign in to your existing account using your Google’s email address.
2.) Enter the industry, name, and URL of the site you want to track:
Now, select the account to which you want to add the property. At this step, you create and name your property, add your industry, reporting time zone, and your website’s URL.
3.) Attach a view to your property:
Choose and click open the account and property where you wish to add a view. For this, using the menu, you can create a view, name it, select its type, i.e., app or web view, and provide answers to a few more questions. In Google Accounts, you can only add up to 25 views to a property.
4.) You should directly add your tracking code after the head tag of your website:
After you’ve created a property, you will receive access to a unique tracking ID along with a global site tag, which is a code that you require to add to each website that you want to measure.
Right after the opening “head” tag of each website page, you wish to measure, paste the global site tag assigned to you. Then, a window will appear, asking you to select your website type (dynamic, Google Tag Manager, static, web hosting, etc.), which will help you accurately set up data collection.
5.) Verify the code is working or not by visiting your Google Analytics portal:
The last step constitutes verifying your code to see whether it’s working or not. On your phone or in a different tab, when you click around your website, you can easily verify the working of your code with the help of the real-time reports section. At this time, the reports will show at least one visitor, which is you.
What Are Google Analytics Metrics and Dimensions?
Google Analytics Dimensions are categorical variables, i.e., categorization, such as colors, places, and names. In contrast, Google Analytics metrics are quantitative variables, i.e., dealing with numbers, like temperature, population, and age. The five most common examples of dimensions are landing page, browser, location, customer type, and device. And, five most common examples of metrics are pageviews, sessions, bounce rate, conversions, and session duration. A Google Analytics report shows your dimensions in rows and metrics in columns.
The Final Thoughts
There is no doubt that Google Analytics is the best tool to measure the performance of your website and/or app. However, the data you will get from GA is very confidential and must be kept within reach of a few people. Data For A Search Network Campaign Show Conversions But No View-through Conversions when using GA. So, if you are not using Google Analytics, well, you are missing a lot.
Kacee Christian is a freelance content writer and enthusiastic blogger. She is the co-founder of Dream And Travel. She contributes to many authority blogs such as Tour And Travel, Real Wealth Business, Online News Buzz, Mashum Mollah, Blog Stellar.