How many times have you picked up a thing, gave some efforts, and then sighed that thing down to oblivion? Like, taking up a six-pack challenge, finishing a novel in a month, or learning to do slacklining. But then, how many times has that triumph gained? Not that we deny putting any effort, for we do, but that we many-times ignore the very basics. Like we might be sweating for hours in the gym, but the diet? Or we might be writing blogs after blogs, but the basics of SEO? Hiring the Best Link Building Company is good, but there are few things alongside that one should take care of. Even the tiniest of vital details spill their influence onto rankings. There is a reason that 91% of all the billion websites out there get zero organic traffic. Thus speaks Shakespeare, “Something is rotten in the state of Internet.”
The common SEO mistakes that everybody is making!
We do not doubt your intentions, but there are things that you unintentionally do. When it comes to SEO and SERP, Google (being the prime among all for now) now focuses on dealing with the user search intent. Gone are the days when people used to target keywords and keywords alone. A lot of ranking factors work in the backend to serve the curious minds the right content. We’ll be speaking of these factors in relation to the common SEO mistakes that people make.
Quality! We want quality!
If the blog is about “How to stop being a nut?” then you must be telling people that instead of being a nut around. Google is working on NLP (Natural Language Processing) works on semantics, which is to find the meaning behind a query and the content. It focuses on different parts of syntax and tries to work out over the context around the query. It helps the Search Engine to help meet the query with the right content. If your content is repeating phrases after phrases, keywords after keywords, and not providing anything valuable, then be ready to see that ranking staying brutally dormant.
Another way the quality of content helps is through the EAT principle. The Google’s EAT principle, simply put, is “Expertise, Authoritativeness, and Trustworthiness”. This has something to do with link-building. Google will not prefer a website if: its content does show expertise; it links to quality websites that tacitly tells that the main website is an authority in the field; people are starting to trust your expertise. It is simpler than the recipe of a lemonade, that no high-quality website will put an outbound link to a bad quality blog. A good quality content comes prime when it comes to ranking. Hire that best Link Building Company if you are unknown to the technicalities involved.
Don’t be a user-repellent machine.
Would you recommend a doctor to someone from whose clinic people run back seconds after entering? Neither would we. Google calls this phenomenon ‘Bounce Rate’. If people are visiting your website and then exiting back to Google in seconds, Google takes this as a sign of inferiority. A higher bounce-rate means a lower ranking. There are ways of making people stick to your webpage. One of those is to provide engaging content. An engaging content feels like an interesting person talking to someone naturally. Write naturally and try to make your article feel less like some robot speaking and more like some person speaking. Bounce Rate is one of those major SEO ranking factors.
Don’t be a symbolism of Copy-Paste.
The data is that there are around 2 billion websites present over the internet. This means a lot of data: a lot of redundant data. Estimate is that the data over the internet reached around 18 zettabytes in 2018. Prediction is that it’d reach 175 by the year 2025. Now the world before the internet had never produced even a fraction of this amount. Does this mean that we have conjured new data from our creativity? No. People are copying and pasting the content from other websites. Although you surely would use the old data to create new data, make sure you sort of refer to it and not paste it completely. Plagiarism is no more a thing challenging Google. Its supercomputer now are apt enough to detect plagiarism and down-vote the website. Make sure you are adding new value to the world. Refer to the thoughts already there, but also try to speak what you think of it. We do not want to hear the story time by time without any addition or change.
That Alt-text and Meta Description is there for a reason.
Alright, you have written a blog beautiful enough to get some Pulitzer, but then you forgot to tell it to the literary community. Alternative Text is something that Google shows to people when something fails to load. Add these texts to your images and other media. Another benefit of adding alt-text to images comes vital when people do a Google Image search. A lot many people search through google images, and this is where alternative texts come best. Link Building Company will never leave these little but vital things.
Not referring people to other areas of your website.
A lot of people ignore internal link-building. It is like bringing a possible tenant to your home, showing him the facade, and then letting him go. Use RELEVANT internal links to refer people within your website. It does not only lead to a better retention rate, but suggests to Google that your website is interesting.
Don’t ignore mobiles because they are small.
Mobiles have now come under the reach of common people. Not only are they handy, they are fast. Mobile searches account for over 50% of total search queries. Companies are investing big to make their website mobile friendly. Nobody walks with a laptop in hand but a mobile. Don’t ignore the user experience because mobile-friendliness is a major ranking factor now. If you do not know how to do it, hire the best Link Building Company or SEO agency to help you out.
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