With the internet being a medium that a user can so easily voice their opinions, social media has been the device most commonly used. People are more likely to purchase a product or inquire about a service if it has good ranking with their peers. Social media if done correctly can be more work in terms of promoting a business or product than traditional website optimization. Although, there can easily be better outcomes, it is best to have both. A website and a facebook business page, it can easily help you funnel what customers are saying about you.
Typically there are five rules that are most commonly followed in order to plan a campaign and to check off mild stones to best assure that your hard work is not in vain.
- Increase your link-ablitly
- Make tagging and Bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup (Wikipedias definition: Web page or applciation that uses and combines data, presentation or functionality from two or more sources to create a new service.
Participation is essential in have your online voice echo louder and farther. If you only talk about what concerns you like any real conversation it will lack depth in what your actual saying. By conversing with the online community you are creating awareness and prolonging your buzz. Your objective is to convert your message into a snowball effect. Participation will help your message spread further and faster.
One overlooked element in social media optimization is content. Like fruit at your grocery store fresh content is always best. There are certain types of content that just naturally spread socially. It does not really matter what industry you are in and what boring products you sell, there is always content that can spice it up. Whether your method is creating widgets making people laugh, or writing on a plain old white paper and effort your results can be done.
One of the most important elements that I cannot stress enough, simple but often overlooked. Be real, the online community does not pertain kindly to fakes. When writing content make sure that you don’t forget who your target audience is. If you can get a laugh from the end user your advertisement you better your chances of a sale.